ABFRL Brands: ABFRL is India’s leading multi-brand house company and India’s first billion-dollar pure fashion powerhouse company. The fashion conglomerate, ABFRL has a strong network of 3212 brand stores across the country and it comprises 31000 multi-brand outlets and 68000 plus point of sales stores across India. The company holds Indian brands as well as some foreign brands exclusive online and offline rights for the Indian fashion market network.
International Brands Rights owned by ABFRL
FOREVER 21
In 2016, ABFRL acquired exclusive online and offline rights to the Indian network or forever 21. It is a California based fashion retail company that offers women, men and kids clothing and accessories. The brands served to the customer in 300 plus cities and down across the country through ABFRL.
SIMON & CARTER
The brand was started in 1985 in London and it came to India around 2017 through the Aditya Birla group. Simon and Carter offer menswear apparel, accessories, footwear and luggage. The brand is available across the 5 continents like Europe, North America, Asia, Africa and Australia with exclusive stores and premium departmental stores.
Simon and Carter menswear collection is defined by its use of colors, prints, offering men the opportunity to develop their sense of style and allowing their district personality to shine through.
AMERICAN EAGLE
American Eagle is a leading global specialty retailer offering high quality, trendy clothes, accessories and personal care products. The AE journey began in 1977, with the first store opening in Twelve Oaks Mall, Michigan. In 2017, ABFRL entered into a strategic alliance with the American eagle. It allows ABFRL online and offline rights of the AE store network in India.
THE COLLECTIVE
The collection is a premium retail fashion brand with over 100 of the world’s best fashion brands under one roof. The collective apparel offering covers all wardrobe needs from formal to semi-formal to casual wear, denim to activewear from iconic brands like Armani Jeans, Versace collection, Verse jeans, Hugo Boss, Armani Collezioni, True religion, Larger field and McQ Alexander McQueen.
TED BAKER
TED Baker is a British luxury clothing retail company and offers menswear, womenswear, kids wear, accessories and cosmetics. In 2017, ABFRL signed a MOU with global luxury brand Ted Baker for exclusive rights for the Indian fashion market. TED Baker pledged to ensure 100 % of their collections will be made from responsibly sourced material by 2030.
POLO RALPH LAUREN
In 2018, ABFRL entered into the store and distribution agreement with Ralph Lauren Asia Pacific Ltd. Polo Ralph Lauren is an internationally recognised brand and leader in the design, marketing and distribution of premium apparel, accessories, home goods and fragrances.
“What I do is about living, it’s about living the best life you can and enjoying the fullness of the life around you from what you wear, to the way you live to the way you love,” said Ralph Lauren.
HACKETT LONDON
Hackett is a London based multi-channel retailer of clothing for men and boys with a broad range of fashion apparel and accessories.The Hackett products portfolio includes T-shirts, Shirts, anBelts, Polos, Wallets, Ties and more.
Reebok
ABFRL has acquired the manufacturing and distribution rights of the Reebok sports brand to the Indian and South Asian region market. The deal Grants ABFRL exclusive rights to distribute and sell Reebok products through wholesale, e-commerce and Reebok branded retail stores in India and other Asian countries.
Indian Brand Owned By ABFRL
SABYASACHI
ABFRL announced a strategic partnership with India’s design brand Sabyasachi, this partnership will add a significant amount of weight to ABFRL ethnic wear products portfolio. The Sabyasachi brand was launched by the fashion designer Sabyasachi Mukherjee in 1999. He designed ethical clothing for Bollywood actresses and actors.
JAYPORE
In June 2021, ABFRL acquired the Jaypore ethical wear fashion brand. The brand mainly focused on products with unique, high-quality craftsmanship, a local design that gives you feel at home anywhere in the world.
The Jaypore products portfolio includes home decor, accessories, jewelry, apparel, gifts, vintage items and more. The brand is sourced from more than 70 craft clusters and curates through its website and two stores present in Bangalore and Delhi.
TARUN TAHILIANI
The ABFRL acquired a 34 per cent stake in the Tarun Tahiliani luxury fashion business with an option to increase shareholding up to 51 per cent in the next few years. Tarun Tahiliani design studio was founded in 1995 by Tarun Tahiliani. The brand offers ethical wear like Anarkali, Sarees, Khadi kurta, Dresses, Gowns for women’s and Sherwani, Kurta, Stole’s scarves, Waistcoat for men.
SHANTANU & NIKHIL
In 2019, ABFRL acquired a 51 per cent stake in M/s finesse international design Pvt Ltd under the brand name Shantanu and Nikhil. The brand delineates progressive and distinctiveness by encapsulating the vibration of vintage India and blending it with the glee and excitement of modern India. S&N collection incl6 Vogue wedding, Resurgence unedited collection, Tux Pseudo, Rajkumari and Imperfectly Complete collection.
PETER ENGLAND
The brand was acquired by the Aditya Birla group in 2000 and quickly went on to become India’s leading menswear brand. Peter England was listed in the top 5 most trusted apparels categories from the last 7 years. The brand offers innovative collections in linen, denim, festive wear, indies kurta, accessories and more. It has become one of the most trusted and responsible international brands providing unmatched value to young Indian men.
PANTALOONS
The ABFRL acquired the Pantaloons fashion ret5 Ltd in 2013. The Pantaloons have over 24 years of retailing experience, it is one of the most loved fashion brands in India with 344 plus stores spread across 170 plus towns and cities. Pantaloons offer a versatile collection and retail over 100 licenced and international brands including their exclusive in house brands.
ALLEN SOLLY, VAN HAUSEN, LOUIS PHILLIPE
These all brands owned by the ABFRL are a part of leading conglomerate Aditya Birla group. These brands offer fashion apparel, and accessories with personified style, attitude, luxury and comfort. Their portfolio includes products ranging from affordable and mass-market to luxurious, high-end style and caters to every age group from children and youths to men and women. These brands came under Madurai fashion and lifestyle Ltd and were acquired by ABFRL in 1999.
