Vedanta Fashion limited
Category- Store & Retail.
Headquarters- Kolkata, West Bengal
Area served- India.
Key people- Ravi Modi.
Products- Ethic & Celebration Wear.
Revenue- 542 cr (The year 2021).
Number of employees- 900 plus.
Vedanta Fashion limited is India’s leading ethics and celebration wear item company. The company was founded in 2007 and opened its first outlet in Kolkata and Bhubaneswar. Vedanta fashion is known for Manyavar and Mohey fashion brands.
Vedanta Fashion History
Vedanta fashion has begun in a 1000 square feet office space with Rs 10000 capital. The Manyavar was born in 1999 as a concept ethnic wear brand. The company has first established its outlets in Kolkata later in 2007-08, Vedanta fashion has launched its first exclusive business outlet outside Kolkata in Bhubaneswar.
2010- the company marked the inauguration of its 100th store in Santa Cruz, Mumbai.
2011- Vedanta Fashion has established non-profit charitable organizations for heart surgeries in children. In the same year, the company opened its first international store in Dubai and Bangladesh.
2012- Manyavar hit the 200 store mark and inaugurated India’s largest EBO in Karal bagh, New Delhi. They also launch the online platform under the Manyavar, www.manyavar.com
2014- Started on a high with the opening of the 333rd store in Mumbai and their film advertisement aired across the country.
2015- marked the opening of the 400th store in Hazratganj Lucknow.
2016- Vedanta fashion launched a women’s celebration wear label under the Mohey brand name
2017- the company started Mebaz brands, a one-stop destination for family celebration wear retail chains across men’s, women’s, and kids under one roof.
2018- opened the 500th store at Nagpur, Dharampreet.
2019- Bollywood actors like Kartik Aryan, Ranveer Singh & Amitabh Bachchan became the brand face
Bollywood actress Alia Bhatt became the brand ambassador of Mohey
2019- launch of the premium men’s wear brands Twameva
Products and Business
Vedanta fashion is India’s largest celebration wear company and it offers a one-stop destination with a wide range of products for every celebratory occasion. The company’s brands portfolio includes some popular brands like Manyavar, Mohey, Mebaz, Manthan, Twamev.
Vedanta fashion products portfolio includes men’s ethic and celebration wear items such as Sherwani, Jackets, Indo western, Kurtas, and accessories such as Juti, Safa, Mala, and Women’s ethic and celebration wear items such as lehengas, sarees, stitched Suits, gowns and Kurtis.
The company has developed a strong brand identity through effective brand advertising with targeted marketing campaigns through a variety of media such as digital and social media, billboards, multiplex cinemas, televisions, and live events.
Now, Vedanta Fashion has presented in 5 countries, 160 plus cities, 450 plus stores, and two brands in 8 years.
Vedanta Fashion IPO Details
Vedanta fashion has plans to raise Rs 3150.cr through an initial public offering. The subscription will be opening on 4 February 2022 and closing on 8 Feb 2022. The company will sell its shares in the range of Rs 824-866 and the issue is entirely on offer for sale of 334 lakh equity shares of Re 1 face value by promoters and existing shareholders.
- Large and growing Indian wedding and celebration wear market.
- Strong ethical brands under the company well known
- The company has a strong supply chain and retail network across the country.
- Market leader in celebration and ethic wear categories in India.
- The Experienced and Professional leadership team.
- Vedant Fashions: Company reports a 24% jump in net profit. Ethnic wear brand Manyavar operator clocked healthy 24.1 percent year-on-year growth in consolidated profit at Rs 127.8 crore on strong in sales and operating income in the quarter ended December 2021.
Address- Vedant Fashions Limited
State- West Bengal
Pin Code-700 01
Tel.No- 1800 120 000 500
MD & Chairman
Area Served- Worldwide