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Bewakoof Success Story | Bewakoof com Wiki.

Bewakoof Private Limited 

Type- Private

Industry- E-commerce
 

Founded- 2013; 7years ago

Headquarter- Mumbai, Maharashtra

Area served- India

Key people- Prabhakiran Singh, Siddharth Munot.

Products- T-shirts, Mobile Covers, Notebooks, Jogger.

Revenue- 500 Cr.

Number of employees- 250 Plus

Website- www.bewakoof.com

Bewakoof is India’s largest Casual Wear and Lifestyle Brand and E-commerce platform. Its headquarter is situated in Mumbai, Maharashtra. The Bewakoof founder was Prabhakiran Singh and Siddharth Munot.

Table of Contents

  • History-
  • Products and Market Share-
  • Bewakoof Investment and Revenue-
  • Marketing and Promotion-

History-

Bewakoof com founder
Credit-Inshorts.

The Bewkoof was founded as the Trendy and witty T-Shirt Brand by two IIT Bombay Ex-students. In 2012, Bewkoof launched as an E-commerce platform for the youth and its portfolio includes trendy fashion apparel for men and women. The Bewakoof founder Prabhakiran Singh and Siddharth Munot, both of them are Civil Engineers passed out from IIT BOMBAY. After graduation, both went to separate career options.

Prabhakaran started the ‘Khadke Glassi’ Lassi Shop outside his college. But unfortunately, it didn’t work very well due to fewer sales of Lassi, and closed down the Lassi Shop. Siddharth Munot also started working with an educational start-up forum. But both weren’t satisfied with their work. 

Then the duo decided to start their own business in T-shirt printing. The t-shirt printing business was started but they didn’t think about the brand names. Prabhakiran and Siddharth start searching for the Trendy named sitting in front of the college campus. At that time across the college campus ‘April Fool’ (Bewakoof) topic was trending, so they got the name. They were brought to the Bewakoof.com domain and it was officially launched in 2012 by them.

The company targeted the college student’s audience through the annual event and college students loved the t-shirt with humorous design despite different trending topics of college life.

Products and Market Share-

Bewakoof com products
Credit- Bewakoof.com

Bewakoof.com started as a fashion E-commerce platform with humorous and creative design apparel. Later they diversified the portfolio including mobile phone covers, premium glass covers, Electronic audio, Bags & backpack, Notebooks, etc. The company Ghanta collection of t-shirts for college students with the tagline like Ghanta Engineering, and Ghanta MBA. It was a big hit for the Bewakoof.com brand. The Bewakoof have collaboration stores with Star Wars, Marvel, DC l, Disney, F.R.I.E.N.D, and Tom & Jerry. It also included separate trending topic t-shirts segments with regional languages like Marathi, Gujarati, Bengali, and Telugu.

The Bewakoof sold approximately 1 Cr. Products are up to date and 60 lakh customers now use their mobile application. They listened to 1.5 billion fan base audience ideas and concepts through the social media platform. Bewakoof has competitors from E-commerce platforms such as Flipkart, Myntra, Amazon and Shein, etc.

Bewakoof Investment and Revenue-

Bewakoof.com invested in its Business model to meet the increasing demands of fashion apparel. it has raised 805.6 million funds from investors. The Snapdeal founder Nikhil Vora, Kunal Bahl, Rohit Bansal, and the Angel Investors group these people have invested in the company.

The Bewakoof Private Limited operating revenue range is 100 Cr. To 500 Cr. As per the Financial year 2019. The Estimated annual revenue of Bewakoof is approximately $15.1 million. It is a PAN India Brand that sells more than 1 lakh Products per month and shipping around 19000 Pincode across the country.

Marketing and Promotion-

Bewakoof com promotion
Credit- Bewakoof Facebook.

Bewakoof.com doesn’t spend too much money on marketing and advertisement of products, during the initial stage it promotes its products through the Just dial, and Facebook social media platforms. It has two Facebook pages, the first one is 2min Aaya Yaar Taste Mein Hoon and the second one is the bewkoof.com company page. These social media pages received the targeted audience and diverted to the official website of bewakoof.com

It has run the college promotion campaign during the annual events and gave the free t-shirt to the students from the company. It’s had a tie-up with the top E-commerce platform like Snapdeal Seventymm and Indiatimes to sell the fashion apparel on it. They have 10 Bollywood movie merchandise and the License from the YRF to sell the T-shirt with one popular line from their movies.

Register Office
 

Address-

WeWorks Chromium,

3rd Floor, B114-116,

Next to L&T Flyover, Jogeshwari Vikhroli Link Road, Andheri (East)

 
 City- Mumbai

 
 State- Maharashtra

 
 Pin Code- 400076

 
Email- care@bewakoof.com


Web Site-

www.bewakoof.com

Management
 
 Prabhakiran Singh

Co-founder

 
  Siddharth Munot

Co-founder




 
 





 


Industry Info.
 
 Type- Private 


Founded- 2015
 
 Area Served- India

 
 Parent- NA

 
 
 
 






Details
 
 BSE: NA

 
  NSE: NA
 
 Series- NA

 
 ISIN: NA

 
 







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      • Aditya Birla Fashion Retail Limited | ABFRL Share| Wiki.
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      • Boat Lifestyle Brand | Boat Audio Wiki.
      • Campus Activewear Limited | IPO Detail Review.
      • FSN E-Commerce Ventures | Nykaa Wiki.
      • Go Fashion | Go Colors Wiki.
      • Metro Shoes | Metro Brands Share Update
      • Vedanta Fashion limited | Manyavar IPO Review
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    • Financial or FinTech Industries
      • Aditya Birla Sun Life AMC Limited | Aditya Birla Sun Life Wiki.
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      • Navi Technologies loans, Mutual Funds, Insurance Platform.
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    • Food Industries
      • Adani Wilmar | Fortune Oil IPO Review
      • Amul ( Anand Milk Union Limited) | AMUL Wiki.
      • Britannia Industries Limited | FMCG, Wiki.
      • Balaji Wafers Private Limited | Balaji Wafers Wiki.
      • Devyani International Limited | Devyani International Wiki.
      • Dodla Dairy Limited | Dodla Dairy Wiki.
      • Gopal Namkeen Private Limited | Wiki | Success Story.
      • Haldiram’s Foods International Pvt. Ltd. | Haldiram’s Wiki.
      • Parle Products Pvt Ltd | Parle-G Wiki.
      • Ravalgaon Sugar Farm Limited | Ravalgaon Chocolate Wiki.
      • Swiggy Food Delivery Startup | Swiggy Wiki.
      • Zomato Food Delivery | Zomato Startup Wiki.
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      • MapMyIndia Limited | MapMyIndia IPO, Review, GMP Updates.
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      • Tega Industries Limited | Tega Industries Wiki.
    • Metal Industries
      • Shyam Metalics and Energy Limited | Shyam Metalics Wiki.
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      • Bharat Biotech International Limited | Covaxin Vaccine | Wiki.
      • Glenmark Life Science | Glenmark Life Science Wiki.
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