FSN E-Commerce Ventures | Nykaa Wiki.

FSN E-Commerce Ventures ( Nykaa ) is an Indian e-commerce company, founded in 2012 by Falguni Nayak, and headquartered in Mumbai, Maharashtra. It sells beauty, wellness and fashion products through its website, mobile app and 76 stores across the country. Nykaa became a unicorn startup in 2020 at a valuation of us $ 1.1 billion. The company operates under the two major vertices business, one is Nykaa beauty & personal care and the second one is Nykaa fashion for apparel & accessories.

History

Nykaa FSN E-Commerce Ventures was incorporated in 2012 by Falguni Nayar, a former managing director at Kotak Mahindra bank. She was launched as an e-commerce platform for beauty, wellness and fashion products. The company name came from the Sanskrit word Nayaka, which means ‘one in the spotlight’.
In 2015, Nykaa expanded its business from online to an omnichannel model and started selling fashion apparel.

The company launched Nykaa man in 2018, It is India’s first multi-brand e-commerce store for men’s grooming. After that Nykaa launched their Nykaa design studio, which was renamed Nykaa fashion. In 2020, Nykaa introduced Nykaa Pro, it is a premium membership program that gives users special access to professional beauty products and offers via Nykaa App. The company launched their first fashion store in Delhi, to make the fashion business omnichannel.

In Nov 2021, Nykaa founder Falguni Nayar became India’s self-made women billionaire, after the blockbuster listing of Nykaa. she own half of Nykaa shares, which is worth about $ 6.5 billion shares of the company surged as much as 89% when they started trading on the stock exchange.

Products And Services 

Nykaa offers beauty wellness and fashion products through its e-commerce website, apps and offline store. It follows an inventory-based model with a workhouse in Mumbai, New Delhi, Pune, Haryana, Kolkata, and Bangalore. It has three offline stores called Nykaa Luxe, Nykaa on-trend and Nykaa beauty Kiosks. The Nykaa luxe format features international luxury beauty brands such as MAC, Dior, Givenchy and Hunda beauty.

FSN E-Commerce Ventures sells international brands like E.F.L, Charlotte Tilbury, Becca, Sigma, Tonymoly, Murad, Limecrime and Dermalogica. Nykaa apparel and accessories consist of 2400 plus brands and over 1.8 million SKUs with fashion products. It also owned six fashion brands such as Nykd by Nykaa, 20Dresses, RSVP, Mondano, Likh, Pipa Bella. It has in house beauty brands luke Nykaa natural, Nykaa cosmetics, Kay beauty.

Funding Raised

2018- Nykaa has raised Rs 1.1 billion through a secondary market round, led by lighthouse funds.
2019- The company has raised Rs 1 billion series E round, led by the TGP growth and also raised $ 30 million US dollar from Steadview capital firm.
2020- In march 2020, it raised Rs 100 cr from Steadview capital and became the unicorn startup at a valued Rs 85 billion.
In Oct 2020, Bollywood actresses Alia Bhatt and Katrina Kaif invested an undisclosed amount in Nykaa through a secondary market funding round.

Partnership and Acquisition

In May 2019, Nykaa acquired the 20dresses.com private women’s styling platform. After that Nykaa launched its first celebrity partnership brand, Kay beauty with actress Katrina Kaif.

In 2021, FSN E-Commerce Ventures acquired the Indian fashion jewellery brand, Pipe Bella and offer services on its own website.
Nykaa has also acquired the Dot & Key wellness at a cost of Rs 50 cr on October 22, 2021. The company owned the 51 % stake in Dot & Key Wellness Private Ltd (Dot & Key) through the subscription and purchase of equity shares.

IPO Details

FSN E-Commerce Ventures plans to raise Rs 5200 cr from the public offering, its IPO comprises a fresh issue of equity shares worth Rs 630 cr and an offer for sale of Rs 4.19 cr share by promotors and existing shareholders. Nykaa IPO will open on 28 October 2021 and a three-day initial public offering closed on 1 Nov 2021. The company has fixed the price band at Rs 1,085-1,125 per equity share and the allotment of the shares is finalised on Nov 8, refunds will be given on 9 November. Equity shares will be credited to the Demat accounts of eligible investors on Nov 10, and trading will start from Nov 11, 2021.

• India’s leading specialty beauty & personal care company.
• 1350 brands offering their products on Nykaa.
• Company’s advanced technology platform.
• Capital efficient business with strong revenue growth and profitability.
• Founder led the company with experienced management team members.

Updates

• Nykaa shares traded at Rs 1,775-1,805 in the grey market, a premium of Rs 650-680 or 58-60 per cent over the upper price band of Rs 1,125 per share, IPO Watch and IPO Central data showed.

• Nykaa IPO: Retail portion fully subscribed within an hour of opening, NSE data showed that by noon retail individual investors had applied for 55,47,960 shares as against the quota of 47,53,187 shares. This translated to an oversubscription of 1.17 times.

• The IPO was subscribed 81.7 times at the end of day three, after subscribing 1.5 times and 4.8 times at the end of the first day and second day, respectively. The issue was the fourteenth-most subscribed offer of the year.

• Nykaa is trading at Rs 1,825-1,855 a share in the grey market, a premium of Rs 700-730, or 62-65 per cent, over the IPO price of Rs 1,125, the IPO Watch and IPO Central show.

• FSN E-Commerce Ventures, the operator of Nykaa and Nykaa Fashion chain, made a bumper debut as the stock listed with a massive 79 per cent premium on November 10.

• FSN E-Commerce Ventures, the entity that operates the Indian beauty startup Nykaa, saw its profit fall 96% as marketing costs surged in the quarter before its initial public offering.

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