Go Fashion | Go Colors Wiki.

Go Fashion is India’s leading women’s bottom-wear clothing company. It was founded in 2010 by Gautam Saraogi and Prakash Saraogi. The company’s headquarters is situated in Chennai, Tamil Nadu. Go Fashion Limited is engaged in the design, sourcing, development, marketing, and retailing of women’s bottom wear products.

History

Go Fashion was incorporated in 2010, situated in Chennai, Tamil Nadu. It sells bottom-wear products under the Go Colors brand name. The company offers various bottom-wear products among women’s apparel retailers in terms of colors and style. Go fashion designs and retails women’s bottom wear products under its brand Go Colors, which has an established presence in the domestic market.

In 2014, Go Fashion raised Rs 600 million from Sequoia’s capital. ICICI venture invested Rs 100 Cr in Go fashion, this marks the 5th investment from ICICI venture during 2018. Sequoia Capital and ICICI Venture have 42.5 % of the fully diluted holding in the company. Go fashion large-format store networks have grown from 925 stores in 2019 to 1332 LFSs in 2021. Over the past few years, the brand has gained huge popularity due to its good product quality and availability of a wide range of colors.

Products

Go Fashion offers a wide range of bottom wear for women. Its bottom wear products including leggings, dhotis, churidars, harem pants, Patiala, palazzos, trousers, culottes pants, and jeggings are sold across different categories such as western wear, fusion wear, ethnic wear, athleisure, denim, plus sizes and girls wear. It makes their portfolio ‘Universal’ for every function. 

Go Fashion has sold over 50 styles of bottom wear in more than 120 colors. As of May 31, 2021, the company has 450 exclusive brand outlets and the network is spread across 23 states and Union territories in India. Go Colors distribution channels include the largest format stores such as Central, Reliance retail; limited, Globus store Pvt. Ltd, Spencer retail, Trends, Unlimited, and Shopper stops. FOR online sales company has its own website and mobile app and also has tie-ups with e-commerce sites Amazon, Myntra, and Flipkart.

IPO Details

Go Fashion Limited has plans to raise Rs 1013 cr from the initial public offering. The IPO comprises a fresh issue worth Rs 125 cr and an offer for sale has 12,87,8989 equity shares. The company I{o open date is Nov 17, 2021, and the close date is Nov 25, 2021. The allotment has been finalized on Nov 25, 2021. Go fashion IPO is subscribed 135.46 times, public issue subscribed 49.70 in the retail category, 100.73 in QIB, and 262.8 in the NII category.

Highlights

• Wide range of colors, diversified product portfolio.
• One of the largest women’s bottom wears in the country.
• Strong financial performance and growth.
• Multi-channel retail presence in India.
• In-house expertise in developing and designing products.

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